xP INDIE BIZ CONNECT ATLANTIC
event details
Date: June 6, 2025
Time: 9:00 AM – 5:00 PM
Venue: Delta Hotels Prince Edward, 18 Queen St, Charlottetown, PE, Canada
Format: In-Person
Join us on the East Coast for a full day of video game industry networking and business discussions to drive indie business success.
XP Indie Biz Connect Atlantic 2025 is a one-day business-to-business event for indie game developers, industry professionals, and students looking to gain practical business insights, expand their networks, and create new opportunities for success.
Event & Ticket Info
Why Attend?
- Network: Connect with developers, business leaders, publishers, and investors.
- Gain Expert Insights: Get practical, real-world advice on funding, publisher deals, marketing, self-publishing, legal essentials, and more.
- Enhance Your Skills: Participate in sessions designed to provide actionable takeaways for your indie game projects.
What to Expect
- VIP Welcome Cocktail (June 5): Kick off your networking in style with an exclusive evening of connectivity and drinks.
- Coffee & Mingle: Fuel up with fresh coffee and new connections.
- On-site lunch & refreshments are included.
- Expert-Led Talks, Panels & Roundtables: Gain insights from industry leaders on key industry trends and business strategies: from funding and publisher partnerships to marketing, self-publishing, and legal essentials.
- Business Lounge powered by MeetToMatch: Forge the connections you need to drive your business forward with structured meetings powered by MeetToMatch.
- Play and Share Indie Game Showcase: Share your games, play others, and discover standout projects from East Coast developers.
- Rising Tides Game Jam Showcase & Awards – Celebrate the next wave of indie talent.
- East Coast Kitchen Party: Wrap up the day with a true East Coast experience—an unforgettable kitchen party filled with great food, music, and community vibes!
Produced by XP Gaming Inc., XP Indie Biz Connect Atlantic is designed to strengthen the local game development community, providing the knowledge, resources, and connections needed to succeed.
Programming and Speakers
Partners
Passionate about supporting indie game developers and shaping the future of the video game industry? Become a partner!
Join us in driving indie business success! To learn more about partnership opportunities, please contact us.
Press & Media Passes
Ticket Information
Conference Pass - $75 (Super Early Bird)
Conference Pass: SUPER EARLY BIRD SALE
$149 $75 CAD – ends March 7
Enjoy a full day of world-class programming with a direct focus on the essential business needs of indie game studios. Connect with the industry professionals, publishers, and investors you need to drive your business forward. Lunch and refreshments are provided on site and you’re invited to join us for an East Coast Kitchen Party to wrap up the day!
- Morning Coffee & Mingle: Fuel up with fresh coffee and new connections.
- Networking with access to the Business Lounge powered by MeetToMatch
- Showcase & play indie games at the Indie Play and Share Game Showcase.
- Celebrate rising talent at the Rising Tides – Game Jam Showcase & Awards.
- On-site lunch & refreshments are included.
- Wrap up the day with an East Coast Kitchen Party—great food, music, and company!
VIP Pass - $149 (Super Early Bird)
VIP Pass: SUPER EARLY BIRD SALE
$299 $149 CAD – ends March 7
Designed for industry professionals who want to maximize connections, comfort, and close deals. Starting with exclusive access to the VIP Welcome Cocktail on June 5th for a stylish jumpstart on your networking. Enjoy a catered lunch on-site and refreshments throughout the day.
- Exclusive VIP Welcome Cocktail on June 5th
- VIP catered lunch on-site
- Morning Coffee & Mingle: Fuel up with fresh coffee and new connections.
- Networking with access to the Business Lounge powered by MeetToMatch
- All day refreshments.
- Showcase & Play indie games at the Indie Play and Share Game Showcase.
- Celebrate rising talent at the Rising Tides -Game Jam Showcase & Awards.
- Wrap up the day with an East Coast Kitchen Party—great food, music, and company!
Student Pass - $49 (Super Early Bird)
Student Pass: SUPER EARLY BIRD SALE
$75 $49 CAD – ends March 7
Your connections shape your career – this is your opportunity to make those career-changing connections and learn from industry experts.
(Valid student ID required and will be checked at the door)
- Morning Coffee & Mingle: Fuel up with fresh coffee and new connections.
- Connect with the industry professionals that will jumpstart your network and career.
- Showcase & Play indie games at the Indie Play and Share Game Showcase.
- Celebrate rising talent at the Rising Tides – Game Jam Showcase & Awards.
- On-site lunch & refreshments are included.
- Wrap up the day with an East Coast Kitchen Party—great food, music, and company!
Please note: students who would like access to the Business Lounge powered by MeetToMatch will need to buy a Business Pass or higher.
Hotel & Accomodations
We have negotiated a special hotel discount for partners attending XP IBC Atlantic.
To take advantage of these special rates, please use the links below.

Comfort and convenience!
Stay steps from the event with a King-sized bed, and access to amenities including free Wi-Fi, on-site dining, pool, fitness center, spa, room service, and more.
18 Queen St, Charlottetown, PE C1A 4A1

For the budget conscious delegate – double bed(s), kitchen, bathroom, Wi-Fi, and TV.
20-minute walk to venue.
Glendenning Hall – Holland College
331 Grafton St, Charlottetown, PE C1A 1L9
The XP25 All-Access Pass: Unlock year-round business growth, high-value connections, expert knowledge, and direct access to investors, publishers, and partners.
STAY IN THE KNOW
Get the inside track before everyone else! Including discounts, programming, speakers, and opportunities to be part of our events.






Programming Schedule
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
9:00 am |
Caffeination Connection & Welcome Remarks
- Enjoy life-affirming caffeine and snacks to kickstart your day with your fellow industry pros! |
Morning Events in House of Sovereigns
- |
||
9:30 am |
Scratching the Surface: Early Findings from the First National IDM Profile since 2012
- Kristian Roberts, CEO of Nordicity, will reveal initial findings from the most recent profile of Canada’s interactive digital media industry. It is the first time that the entire IDM industry has been measured since 2012. How has the industry evolved over the last twelve years? What does the data show us about the industry in 2024? Join Kristian as he scratches the surface of this key industry information. |
|||
10:00 am |
You Must Self-Publish: The Future of Funding Your IP
- It’s rough out there. Despite recent indie successes, it is harder than ever to get your IP funded. Publishers, investors, and platforms are shifting the burden of proof that success is possible to the developer. It seems developers need to presumptively self publish in order to build up initial momentum/hype/traction so they can demonstrate to the publishers that their game is worth publishing! On average, publishers sign below 1% of the games they are pitched. What’s a developer to do? Start the self publishing process! This lecture will cover the current state of indie funding and publishing deals, and make the case that all studios need to start their marketing and community efforts asap. Further, that such efforts are what open the door to more funding and support options. |
|||
10:30 am | ||||
11:00 am |
Trends and Innovations in the GameDev Market: The Role of Artificial Intelligence in High Tech
- |
|||
11:30 am | ||||
12:00 pm |
Lunch
- (served on-site) |
|||
12:30 pm | ||||
1:00 pm |
Networking
- (20 min. Sessions) |
Game Changer: The UBCP/ACTRA Low Budget Video Game Agreement Explained
- Learn how you can collaborate with local, union Voice talent on a budget, with UBCP/ACTRA's New Low Budget Video Game Agreement |
Path to Funding: Roundtable Discussion
- Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table. |
Ask Games Lawyers Anything Roundtable
- Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot. |
1:30 pm |
Influencer Marketing Focused Topic: Twitch Integrations and Audience Interactions
- Deep dive into strategies around designing Twitch integrations and campaigns around audience engagement to lengthen tail of game coverage on Twitch. Reference Cult of the Lamb's Twitch integration success as well as other indies. |
Path to Funding: Roundtable Discussion
- Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table. |
Ask Games Lawyers Anything Roundtable
- Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot. |
|
2:00 pm |
Marketing From Day One: How to Build Your Marketing Plan Throughout Development
- Don’t leave your marketing until the end of development! Starting marketing early supports game design decisions, strengthens your announcement and launch, organizes timelines, and reduces stress. Marketing Director Tia Young discusses how to build your marketing plan and materials throughout your game’s development using her proven marketing template with examples from RimWorld - Anomaly and RimWorld - Biotech. By the end of the talk, developers will be equipped with powerful tools to create their own plans covering platforms, PR, social media, and more. |
Path to Funding: Roundtable Discussion
- Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table. |
Ask Games Lawyers Anything Roundtable
- Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot. |
|
2:30 pm |
Key Business Imperatives for Game Studios Today
- |
Is Self-Publishing the Future of Game Marketing? Roundtable
- With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing. |
Play & Share
- Gaming is what unites us and we all want to try each other’s work. Bring your laptop to share your work and try others. Super casual - drop in and out as you like. |
|
3:00 pm |
Is Self-Publishing the Future of Game Marketing? Roundtable
- With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing. |
|||
3:30 pm |
Blurred Realities: Creating Marketing That Brings Your Game To Life
- Crafting marketing and community strategies that turn curious players into zealous fans has never been more challenging and expensive — and more necessary! In this presentation, Steven Messner, PR & Communications Lead of Blackbird Interactive, details campaigns he led for Warframe and Devolver Digital that blurred the lines between reality and fiction, immersing players in these vivid worlds long before they hit play. Through Steven’s insights and learnings, attendees will understand how to leverage their own games’ world, story, and characters to build scalable, more evocative marketing and stronger communities. |
Is Self-Publishing the Future of Game Marketing? Roundtable
- With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing. |
||
4:00 pm |
XP Indie Biz Connect Happy Hour Presented by DLA Piper
- Join us to wrap up an eventful day with a drink and great company! |
|||
4:30 pm |
Closing
- |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
9:00 am |
Caffeination Connection & Welcome Remarks
- Enjoy life-affirming caffeine and snacks to kickstart your day with your fellow industry pros! |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
9:30 am |
Scratching the Surface: Early Findings from the First National IDM Profile since 2012
- Kristian Roberts, CEO of Nordicity, will reveal initial findings from the most recent profile of Canada’s interactive digital media industry. It is the first time that the entire IDM industry has been measured since 2012. How has the industry evolved over the last twelve years? What does the data show us about the industry in 2024? Join Kristian as he scratches the surface of this key industry information. |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
10:00 am |
You Must Self-Publish: The Future of Funding Your IP
- It’s rough out there. Despite recent indie successes, it is harder than ever to get your IP funded. Publishers, investors, and platforms are shifting the burden of proof that success is possible to the developer. It seems developers need to presumptively self publish in order to build up initial momentum/hype/traction so they can demonstrate to the publishers that their game is worth publishing! On average, publishers sign below 1% of the games they are pitched. What’s a developer to do? Start the self publishing process! This lecture will cover the current state of indie funding and publishing deals, and make the case that all studios need to start their marketing and community efforts asap. Further, that such efforts are what open the door to more funding and support options. |
|||
10:30 am |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
11:00 am |
Trends and Innovations in the GameDev Market: The Role of Artificial Intelligence in High Tech
- |
|||
11:30 am |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
12:00 pm |
Lunch
- (served on-site) |
|||
12:30 pm |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
1:00 pm |
Networking
- (20 min. Sessions) |
|||
1:30 pm | ||||
2:00 pm | ||||
2:30 pm | ||||
3:00 pm | ||||
3:30 pm |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
4:00 pm |
XP Indie Biz Connect Happy Hour Presented by DLA Piper
- Join us to wrap up an eventful day with a drink and great company! |
|||
4:30 pm |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
4:30 pm |
Closing
- |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
9:00 am |
Morning Events in House of Sovereigns
- |
|||
9:30 am | ||||
10:00 am | ||||
10:30 am | ||||
11:00 am | ||||
11:30 am |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
1:00 pm |
Game Changer: The UBCP/ACTRA Low Budget Video Game Agreement Explained
- Learn how you can collaborate with local, union Voice talent on a budget, with UBCP/ACTRA's New Low Budget Video Game Agreement |
|||
1:30 pm | ||||
2:00 pm |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
1:30 pm |
Influencer Marketing Focused Topic: Twitch Integrations and Audience Interactions
- Deep dive into strategies around designing Twitch integrations and campaigns around audience engagement to lengthen tail of game coverage on Twitch. Reference Cult of the Lamb's Twitch integration success as well as other indies. |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
2:00 pm |
Marketing From Day One: How to Build Your Marketing Plan Throughout Development
- Don’t leave your marketing until the end of development! Starting marketing early supports game design decisions, strengthens your announcement and launch, organizes timelines, and reduces stress. Marketing Director Tia Young discusses how to build your marketing plan and materials throughout your game’s development using her proven marketing template with examples from RimWorld - Anomaly and RimWorld - Biotech. By the end of the talk, developers will be equipped with powerful tools to create their own plans covering platforms, PR, social media, and more. |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
2:30 pm |
Key Business Imperatives for Game Studios Today
- |
|||
3:00 pm |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
3:30 pm |
Blurred Realities: Creating Marketing That Brings Your Game To Life
- Crafting marketing and community strategies that turn curious players into zealous fans has never been more challenging and expensive — and more necessary! In this presentation, Steven Messner, PR & Communications Lead of Blackbird Interactive, details campaigns he led for Warframe and Devolver Digital that blurred the lines between reality and fiction, immersing players in these vivid worlds long before they hit play. Through Steven’s insights and learnings, attendees will understand how to leverage their own games’ world, story, and characters to build scalable, more evocative marketing and stronger communities. |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
1:00 pm |
Path to Funding: Roundtable Discussion
- Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table. |
|||
1:30 pm |
Path to Funding: Roundtable Discussion
- Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table. |
|||
2:00 pm |
Path to Funding: Roundtable Discussion
- Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table. |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
2:30 pm |
Is Self-Publishing the Future of Game Marketing? Roundtable
- With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing. |
|||
3:00 pm |
Is Self-Publishing the Future of Game Marketing? Roundtable
- With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing. |
|||
3:30 pm |
Is Self-Publishing the Future of Game Marketing? Roundtable
- With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing. |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
1:00 pm |
Ask Games Lawyers Anything Roundtable
- Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot. |
|||
1:30 pm |
Ask Games Lawyers Anything Roundtable
- Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot. |
|||
2:00 pm |
Ask Games Lawyers Anything Roundtable
- Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot. |
House of Sovereigns | Finding Your Voice: UBCP/ACTRA Collaboration Station | Funding Room by CMF | Discovery Room | |
---|---|---|---|---|
2:30 pm |
Play & Share
- Gaming is what unites us and we all want to try each other’s work. Bring your laptop to share your work and try others. Super casual - drop in and out as you like. |
|||
3:00 pm | ||||
3:30 pm |
House of Sovereigns
-
Caffeination Connection & Welcome Remarks
-
Enjoy life-affirming caffeine and snacks to kickstart your day with your fellow industry pros!
-
Scratching the Surface: Early Findings from the First National IDM Profile since 2012
-
Kristian Roberts, CEO of Nordicity, will reveal initial findings from the most recent profile of Canada’s interactive digital media industry. It is the first time that the entire IDM industry has been measured since 2012. How has the industry evolved over the last twelve years? What does the data show us about the industry in 2024? Join Kristian as he scratches the surface of this key industry information.
-
You Must Self-Publish: The Future of Funding Your IP
-
It’s rough out there. Despite recent indie successes, it is harder than ever to get your IP funded. Publishers, investors, and platforms are shifting the burden of proof that success is possible to the developer. It seems developers need to presumptively self publish in order to build up initial momentum/hype/traction so they can demonstrate to the publishers that their game is worth publishing! On average, publishers sign below 1% of the games they are pitched. What’s a developer to do? Start the self publishing process! This lecture will cover the current state of indie funding and publishing deals, and make the case that all studios need to start their marketing and community efforts asap. Further, that such efforts are what open the door to more funding and support options.
-
Trends and Innovations in the GameDev Market: The Role of Artificial Intelligence in High Tech
-
-
Lunch
-
(served on-site)
-
Networking
-
(20 min. Sessions)
-
XP Indie Biz Connect Happy Hour Presented by DLA Piper
-
Join us to wrap up an eventful day with a drink and great company!
-
Closing
-
Finding Your Voice: UBCP/ACTRA Collaboration Station
-
Morning Events in House of Sovereigns
-
-
Lunch
-
(served on-site)
-
Game Changer: The UBCP/ACTRA Low Budget Video Game Agreement Explained
-
Learn how you can collaborate with local, union Voice talent on a budget, with UBCP/ACTRA's New Low Budget Video Game Agreement
-
Game Changer: The UBCP/ACTRA Low Budget Video Game Agreement Explained
-
Learn how you can collaborate with local, union Voice talent on a budget, with UBCP/ACTRA's New Low Budget Video Game Agreement
-
Influencer Marketing Focused Topic: Twitch Integrations and Audience Interactions
-
Deep dive into strategies around designing Twitch integrations and campaigns around audience engagement to lengthen tail of game coverage on Twitch. Reference Cult of the Lamb's Twitch integration success as well as other indies.
-
Marketing From Day One: How to Build Your Marketing Plan Throughout Development
-
Don’t leave your marketing until the end of development! Starting marketing early supports game design decisions, strengthens your announcement and launch, organizes timelines, and reduces stress. Marketing Director Tia Young discusses how to build your marketing plan and materials throughout your game’s development using her proven marketing template with examples from RimWorld - Anomaly and RimWorld - Biotech. By the end of the talk, developers will be equipped with powerful tools to create their own plans covering platforms, PR, social media, and more.
-
Key Business Imperatives for Game Studios Today
-
-
Blurred Realities: Creating Marketing That Brings Your Game To Life
-
Crafting marketing and community strategies that turn curious players into zealous fans has never been more challenging and expensive — and more necessary! In this presentation, Steven Messner, PR & Communications Lead of Blackbird Interactive, details campaigns he led for Warframe and Devolver Digital that blurred the lines between reality and fiction, immersing players in these vivid worlds long before they hit play. Through Steven’s insights and learnings, attendees will understand how to leverage their own games’ world, story, and characters to build scalable, more evocative marketing and stronger communities.
-
Closing
-
Funding Room by CMF
-
Morning Events in House of Sovereigns
-
-
Lunch
-
(served on-site)
-
Path to Funding: Roundtable Discussion
-
Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table.
-
Path to Funding: Roundtable Discussion
-
Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table.
-
Path to Funding: Roundtable Discussion
-
Learn how to fund your game with in-depth insights and strategies from fellow indie devs, the CMF, and game studio accountants from Insert Coin Accounting. Registering VIA the MeetToMatch platform is the ONLY way to guarantee your spot at the table.
-
Is Self-Publishing the Future of Game Marketing? Roundtable
-
With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing.
-
Is Self-Publishing the Future of Game Marketing? Roundtable
-
With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing.
-
Is Self-Publishing the Future of Game Marketing? Roundtable
-
With the gaming industry’s current economic conditions affecting developer/publisher relations, the decline of traditional platform exclusivity, and a growing shift towards direct-to-consumer models, self-publishing has become a viable alternative for many game developers. Join us for a candid roundtable discussion with industry experts and fellow developers as we delve into the potential of self-publishing as the future of video game marketing.
-
Closing
-
Discovery Room
-
Morning Events in House of Sovereigns
-
-
Morning Events in House of Sovereigns
-
-
Lunch
-
(served on-site)
-
Ask Games Lawyers Anything Roundtable
-
Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot.
-
Ask Games Lawyers Anything Roundtable
-
Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot.
-
Ask Games Lawyers Anything Roundtable
-
Have you been pondering an interesting legal question but haven’t had the opportunity to ask? In that case, please join us for an AMA with experienced (and very friendly!) in-house and external lawyers where you’ll have a chance to ask and discuss legal questions regarding game development. Note it's recommended to register for a session via MeetToMatch to guarantee a spot.
-
Play & Share
-
Gaming is what unites us and we all want to try each other’s work. Bring your laptop to share your work and try others. Super casual - drop in and out as you like.
-
Closing
-
Speakers

Jason Lepine
CEO
XP Gaming

Loc Dao
CEO
DigiBC

Clara Sia
Business Development & Sr. Influencer Strategist
Devolver Digital

John Nguyen
Regional VP of Canada
Xsolla

Janine Steele
Director, Interactive Digital Media
CMF

Kristian Roberts
CEO
Nordicity

Matthew Walach
Co-founder
Insert Coin

Muddassir Mahmood
Co-founder
Insert Coin

Tia Young
Marketing Manager

Michael K. Dembek
Business Development Manager
Polish Investment & Trade Agency

Marcin Chady
Head of CDPR Vancouver
CD PROJEKT RED

Michael Silverwood
Founder / CEO
Pixile Studios

Caitlyn Bairstow
Voice Actor and UBCP/ACTRA
Voice Committee Member
UBCP/ACTRA

Sam Fisher
CEO
Hyper Hippo

Anna Shane
Senior Producer
Cloudhead Games

Steven Messner
PR & Communications Lead
Blackbird Interactive

Tyson Gratton
Lawyer
DLA Piper

Ian Hanlin
Voice Actor and UBCP/ACTRA
Voice Committee Member
UBCP/ACTRA

Ihor Pospishnyi
Director of Business Development
Quiver Game Developer’s Society

Alex Delamaire
Bizdev & Comms
Blackbird Interactive