Morning Events in House of Sovereigns
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Lunch
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(served on-site)
Game Changer: The UBCP/ACTRA Low Budget Video Game Agreement Explained
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Learn how you can collaborate with local, union Voice talent on a budget, with UBCP/ACTRA's New Low Budget Video Game Agreement
Game Changer: The UBCP/ACTRA Low Budget Video Game Agreement Explained
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Learn how you can collaborate with local, union Voice talent on a budget, with UBCP/ACTRA's New Low Budget Video Game Agreement
Influencer Marketing Focused Topic: Twitch Integrations and Audience Interactions
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Deep dive into strategies around designing Twitch integrations and campaigns around audience engagement to lengthen tail of game coverage on Twitch. Reference Cult of the Lamb's Twitch integration success as well as other indies.
Marketing From Day One: How to Build Your Marketing Plan Throughout Development
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Don’t leave your marketing until the end of development! Starting marketing early supports game design decisions, strengthens your announcement and launch, organizes timelines, and reduces stress. Marketing Director Tia Young discusses how to build your marketing plan and materials throughout your game’s development using her proven marketing template with examples from RimWorld - Anomaly and RimWorld - Biotech. By the end of the talk, developers will be equipped with powerful tools to create their own plans covering platforms, PR, social media, and more.
Key Business Imperatives for Game Studios Today
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Blurred Realities: Creating Marketing That Brings Your Game To Life
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Crafting marketing and community strategies that turn curious players into zealous fans has never been more challenging and expensive — and more necessary! In this presentation, Steven Messner, PR & Communications Lead of Blackbird Interactive, details campaigns he led for Warframe and Devolver Digital that blurred the lines between reality and fiction, immersing players in these vivid worlds long before they hit play. Through Steven’s insights and learnings, attendees will understand how to leverage their own games’ world, story, and characters to build scalable, more evocative marketing and stronger communities.
Closing
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