A great game concept can be the catalyst for a new game studio – but it takes much more to get a commercially-viable game to succeed in the market. In this lecture, Kristian Roberts (CEO, Nordicity) will guide aspiring and emergent game studios – and the partners who support them — through the skills sets and roles needed to create sustainable game studios in an increasingly competitive and risk-averse market. Kristian will explain how integrating marketing, community management, and business intelligence practices from the very formation of a studio can be the fundamental difference between success and failure.
