Jade Yhap

Jade is a games industry builder and community advocate who believes video games can change how people see the world. As President of InteractiveNB, he leads the charge in growing a sustainable interactive digital media industry in New Brunswick, supporting 120+ professionals and 15+ organizations across the province through roadshows, funding education sessions, and a rapidly growing member community. Alongside this work, Jade is the founder of Reframe Games, where he led the development of GUIDE, an empathy game designed to help children cope with anxiety that earned national media attention. With a background spanning biology, psychology, languages, and business, and experience leading marketing, community, and $1M+ projects across studios and agencies, Jade brings a creator-first perspective to everything he does, connecting New Brunswick’s talent to the global stage.