Growing Our Audience with AI

If the networks hold all the cards, where’s our edge? AI is how we get it back. This talk shows how Hyper Hippo is using AI to turn UA from media buying into an adaptive growth system, built on two AI-powered advantages: an in-house engine that generates and builds ad creative at high velocity, and machine learning that predicts true LTV from in-game behaviour rather than chasing short-term CAC. Together they form a connected growth loop that scales, forecasts better, and learns faster.