Marketing trophi.ai: Lessons from Building in the Sim Racing Coaching Space

From iRacing partnerships to Rocket League content, Trophi.ai has taken an experimental, data-driven approach to marketing in a fast-moving category.

In this roundtable, Charlotte Genge (Paid Ads), and Mike MacMillan (SEO) join moderator Ryan Sno-Wood to share how they’ve adapted growth tactics from outside industries into player-first marketing strategies.

Expect practical insights on paid campaigns, search-driven content, and community feedback loops — with real lessons on what worked, what didn’t, and how to apply it all to your own studio’s growth.